Digital Marketing Diary Notes

 Project's Slides

  Project's Slides

Prepare to Market Project's slides

 Keywords with High Competition. 1_+Social media marketing.                     Cost ($110.10) / Clicks (78) = CPC ($1.41) 2_+Digital marketing basic.                      Cost ($58.80) / Clicks (60) = CPC ($0.98) 3_Digital marketing learn online.              Cost ($147.30) / Clicks (222) = CPC ($0.66) 4_+Digital marketing online training.       Cost ($144.95) / Clicks (220) = CPC ($0.65) those are the Keywords with high competition as we can see through the CPC (cost per click) formulas up here.

 i would focus on Ad Group #2 the(Awareness Digital Marketing) as it is less in CPC and higher CTR and less CPA and higher Conversion Rate than the Ad Group #1 the(Interest Digital Marketing) it seems like Ad Group #2 has less competitions which means higher Ad Rank,better Position and lower CPC, and ultimately lower CPA. i would as well focus on Ad Group2/Ad #1 as it got less CPA and higher Conversion/Rate i would focus on Keyword match (+Online marketing +course) as it has received the higher Impressions and higher Clicks and higher Conversion Rate. i would change the Headline and it's description  of the Ad Group 1 Ad #2( Digital Marketing Basics) it's description( Take your first steps towards becoming a Digital Marketer! Online beginner Digital Marketing course) my new Headline is (Learn Digital Marketing) and my new description (how to learn digital marketing with latest best skills that much needed in workplaces),i changed the Headline and the description because the pr...

Top-performing Keywords. 1_ +Online marketing +course 2_ +Social media marketing +course 3_ +Digital marketing certificate this list displays the three Keywords that got the highest Conversion Rate of more than 10% in declining order.and a relevant number of conversions and CPC on less cost than $5.

The campaign’s return on investment (ROI), including identification of whether the campaign was ROI-positive or ROI-negative ROI = (total conversion value - total Cost / total Cost ROI =  -209 / 1314 = -0.159                  ( our campaign ROI-negative ) Identify and calculate at least three relevant KPIs at the campaign, ad group, ad, and keyword level Campaign's KPIs                Ad Group's KPIs          Ads KPIs/Ads 1         Keywords KPIs Conversions (221)              Avg.CPC ($1.11)         Conversions (97)        Clicks(534) CTR (2.14%)                     CTR (4.3%)                  CTR(2.46%)              CTR(2.00%) Conv/Rate ...

1-I would write a blog post around the keyword ' Udacity Nanodegree ' this word has a very high priority (72),which is very valuable regarding the site's SEO . my target persona also likes studying and especially ' Udacity Nanodegree '. hopefully it will help them find my Udacity site. I would start my blog post with the history of Udacity Tech Company. Udacity Inc is an American for-profit educational organization founded by Sebastian Thrun, David Stavens and Mike Sokolsky offering massive open online Courses. according Thrun the origin of the name Udacity comes from the company's desire to be "audacious" for you the student.While it originally focused on offering university-style courses,it now focuses more on vocational courses for Professionals.  I would tell you a bit of my personal story since when i have been looking for how to learn Marketing online,till i fortunately have seen Udacity's Ad which was a great chance to catch,i would recommen...

 1-i would make some changes on the Meta Description Tag,as it shown here for almost (198 Characters) and is too long sentence and has more than 160 Characters Which is much for Spiders/Bots to read. .Here's the Meta Description Tag that i would rather use instead of the previous one. <meta name="description" content=" You will learn how to employ SEO, SEM, Google Ads, Email Marketing and affiliate tactics to maximize traffic and improve online visibility ."> 2.i would improve my site speed considering the following issues maybe slowing down my site,Examples Dense Code,Unoptimized App,Browser or Plugins,Heavy Images,Many Widgets ( like Social Widgets ) and a lot of Embedded Media...there are always issues to fix to make my site Responsive and faster for the Users Experience. 3-Mobile friendliness is so important for the users as it is most used now,people are impatient as the Site Speed is a big impact on Conversion and Bounce Rates,so i would improve the ...

Head and Tail Keywords Udacity Digital Marketing Nanodegree Program   one of the best successful courses that are worldwide distributed,useful and powerful skills/expertise that have been set and worked on by our specialist Researchers. Fresh graduates and jobs seekers are searching for  Digital Marketing Program that aimed to learn and hone their skills that needed for employment.   Udacity Schoolership Syllabus: to teach create your content,run Ad campaigns and advertise on Facebook,learn how display and video Ads work and how to market with Email,make your content discoverable in search engines,and measure and optimize with Google Analytics. People mostly use those keywords in search engines, and as well those keywords are relevant to my product and relevant to my webpage,so i would use them as a starter for my webpage. and i did choose those Head and Tail Keywords because they are higher Volume and higher Potential.as they have got more percentage of Organi...

The Interview First Person: Me                                                                                                Muhammad 1_  What level of education did you complete? 1_ I'm just graduated from High School. 2_ H ow did you know about Udacity DMND Program ? 2_i'v just seen an Ad on Facebook. 3_Where do you live? 3_ Egypt/Tanta City. 4_Are you married? 4_Not yet. 5_  What do you like to do in your free time? 5_I like Music,Tv,Football,Social Media. 6_  What are your biggest challenges personally? 6_to gradua...

Once there was a chance of getting a job in the tourism field and it was good and satisfying  till once and suddenly we had our business up down according to some circumstance have happened,specially and lately the Corona Virus since then i was broke,thinking of what else i would do to get another stable work. everyday i have been looking for another work does not matter what job is it,i'll like it or not,how i start it if i got one.i have already got one not only one and another one.but unfortunately it was not my cup of tea...so pathetic,Until then i'm lost,not settled yet,not stabilized until then... because of that i had thoughts that means the most of future work will be different a lot of   people lost their work too long time quarantine many places shutdown actually Corona Virus made a chaos not only in one area but in the whole world. Because of that i paid much attention online there are people spending most of there times there working entertaining playing chatt...