Identification of relevant KPIs

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The campaign’s return on investment (ROI), including identification of whether the campaign was ROI-positive or ROI-negative


ROI = (total conversion value - total Cost / total Cost

ROI =  -209 / 1314 = -0.159                  ( our campaign ROI-negative )




Identify and calculate at least three relevant KPIs at the campaign, ad group, ad, and keyword level



Campaign's KPIs                Ad Group's KPIs          Ads KPIs/Ads 1         Keywords KPIs

Conversions (221)              Avg.CPC ($1.11)         Conversions (97)        Clicks(534)

CTR (2.14%)                     CTR (4.3%)                  CTR(2.46%)              CTR(2.00%)

Conv/Rate (9.24%)           Conv/Rate (19.11%)     Conv/Rate(9.78%)      Conv/Rate(12.17%)


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