Recommendations for SEM future Campaign

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 i would focus on Ad Group #2 the(Awareness Digital Marketing) as it is less in CPC and higher CTR and less CPA and higher Conversion Rate than the Ad Group #1 the(Interest Digital Marketing) it seems like Ad Group #2 has less competitions which means higher Ad Rank,better Position and lower CPC, and ultimately lower CPA.

i would as well focus on Ad Group2/Ad #1 as it got less CPA and higher Conversion/Rate

i would focus on Keyword match (+Online marketing +course) as it has received the higher Impressions and higher Clicks and higher Conversion Rate.




i would change the Headline and it's description  of the Ad Group 1 Ad #2(Digital Marketing Basics) it's description(Take your first steps towards becoming a Digital Marketer! Online beginner Digital Marketing course)

my new Headline is (Learn Digital Marketing) and my new description (how to learn digital marketing with latest best skills that much needed in workplaces),i changed the Headline and the description because the previous ones have not achieved a satisfied outcome.so i hope that my new ones would gain my Ad good results in future Campaign.



I can run a single variable A/B split test,testing two Ads that only differ in one variable.such as the Headline,description,or landing page.against each other.by running a single variable A/B split test.then i can notice how a single variable influences the performance of the campaign and which iteration A or B is better.

then i can identify one specific metric/KPI that i want to improve for my Ads.

i can as well run Tests by changing only one element of my campaign and keeping all the rest consistent.(Headline,Description,Call to Action,The promoted offer,Landing Page,URL Path,Ad Extensions,Ad Group Keywords) using only one element for each single variable A/B split test.

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