Digital Marketing Diary Notes

 Keywords with High Competition. 1_+Social media marketing.                     Cost ($110.10) / Clicks (78) = CPC ($1.41) 2_+Digital marketing basic.                      Cost ($58.80) / Clicks (60) = CPC ($0.98) 3_Digital marketing learn online.              Cost ($147.30) / Clicks (222) = CPC ($0.66) 4_+Digital marketing online training.       Cost ($144.95) / Clicks (220) = CPC ($0.65) those are the Keywords with high competition as we can see through the CPC (cost per click) formulas up here.

 i would focus on Ad Group #2 the(Awareness Digital Marketing) as it is less in CPC and higher CTR and less CPA and higher Conversion Rate than the Ad Group #1 the(Interest Digital Marketing) it seems like Ad Group #2 has less competitions which means higher Ad Rank,better Position and lower CPC, and ultimately lower CPA. i would as well focus on Ad Group2/Ad #1 as it got less CPA and higher Conversion/Rate i would focus on Keyword match (+Online marketing +course) as it has received the higher Impressions and higher Clicks and higher Conversion Rate. i would change the Headline and it's description  of the Ad Group 1 Ad #2( Digital Marketing Basics) it's description( Take your first steps towards becoming a Digital Marketer! Online beginner Digital Marketing course) my new Headline is (Learn Digital Marketing) and my new description (how to learn digital marketing with latest best skills that much needed in workplaces),i changed the Headline and the description because the pr...

Top-performing Keywords. 1_ +Online marketing +course 2_ +Social media marketing +course 3_ +Digital marketing certificate this list displays the three Keywords that got the highest Conversion Rate of more than 10% in declining order.and a relevant number of conversions and CPC on less cost than $5.

The campaign’s return on investment (ROI), including identification of whether the campaign was ROI-positive or ROI-negative ROI = (total conversion value - total Cost / total Cost ROI =  -209 / 1314 = -0.159                  ( our campaign ROI-negative ) Identify and calculate at least three relevant KPIs at the campaign, ad group, ad, and keyword level Campaign's KPIs                Ad Group's KPIs          Ads KPIs/Ads 1         Keywords KPIs Conversions (221)              Avg.CPC ($1.11)         Conversions (97)        Clicks(534) CTR (2.14%)                     CTR (4.3%)                  CTR(2.46%)              CTR(2.00%) Conv/Rate ...